Why Does My Business Get Google Enquiries One Week but Almost None the Next?

One week, your phone is ringing, enquiries are coming through your website and potential customers are asking for quotes. The following week, everything goes quiet. You haven’t changed your website, stopped your SEO or done anything differently, so why have your Google enquiries suddenly dropped? The quickest way to find out is to check whether […]

Why Have My Meta Ads Suddenly Stopped Generating Quality Leads in Essex When Nothing Has Changed?

A common complaint among businesses running Facebook and Instagram adverts is that campaigns which previously generated good-quality enquiries suddenly stop performing. The adverts are still running, the advertising budget hasn’t changed, and there are no obvious problems with the campaign settings. Yet fewer customers are getting in touch, or the enquiries coming through are no […]

Can a Small Business Advertise on ChatGPT Without a Large Agency Budget?

Yes. Small businesses in Essex can advertise on ChatGPT without committing to a large agency budget. However, the advertising spend is only one part of the cost. Poor targeting, unsuitable landing pages and weak campaign tracking can make even a modest budget expensive. Having an experienced advertising team manage the campaign can help reduce those […]

Are ChatGPT Ads Worth Testing Alongside Google Ads?

AI is becoming part of everyday life, with people of all ages using tools like ChatGPT to ask questions, find information and compare products or services. Businesses are also exploring new ways to reach customers through AI, and now paid advertising is becoming part of that change. With ChatGPT introducing paid advertising, businesses already investing […]

What Do Business Owners Usually Discover Too Late After Their Website Has Already Been Built?

When a business owner first receives a new website, most of the attention naturally goes towards how it looks, whether the pages are complete and whether everything is ready to publish. The problems usually become clearer later. A few months after launch, the business may want to add another service, change a location, update prices […]